Jammu, Oct 21: Godrej & Boyce, the flagship company of the Godrej group announced that its business unit Godrej Appliances, India’s leading player in the home appliances segment, is strengthening its presence in J&K with the launch of its Preferred Brand Outlet (PBO) in Jammu. With this launch, the brand now has 6 PBOs in the state of J&K.
Godrej Appliances has launched its preferred brand outlet spread over 800 sqft, in collaboration with its channel partner AAR GEE TRADERS. The PBO is strategically located in Prem Nagar (Jogi Gate Market) in Jammu.
PBO is inaugurated by Chief Guest Maharaj Kumar Ajatshatru Singh Ji (Former Cabinet Minister & Senior BJP Leader,J&K) and Mayank Kumar Gupta (Vice President & Zonal Business Head, Godrej Appliances Division)
Speaking on the occasion of the launch, Sudhir Pandita (Regional Business Head) and Ashish Wadhera (Area Business Head), said “We have always endeavoured to be as close to our customers as possible. We believe our Preferred Brand Outlets will give even greater value to our loyal customers. With our preferred showroom, we have the opportunity to showcase our entire range of best-in-class appliances at a single location. Jammu is an important upcoming market for us and we look forward to delighting our customers with the best shopping experience.”
Added Romesh Sharma & Gopal Sharma, owners of Aar Gee Traders, “We are extremely delighted to have partnered with Godrej Appliances, which is a highly respected and trusted brand which is available in market from last 125 years. We are sure that our outlet will prove to be a great destination for the discerning customers of Jammu through its unique offerings from Godrej Appliances.”
