Generate non-operational revenue, optimal use of fleet: LG’s Advisor to JKRTC

Jammu, March 24: Advisor to Lieutenant Governor, Rajeev Rai Bhatnagar on Friday emphasized upon the Jammu and Kashmir Road Transport Corporation (JKRTC) to ensure optimal use of its fleet (buses and trucks) besides exploring other possible avenues for the generation of non-operational revenue.
He said the corporation plays a vital role in providing reliable transportation services to the people of Jammu & Kashmir and therefore it is imperative upon the corporation to keep evolving with the modern transportation system.
The Advisor was chairing the 86th Board of Directors (BoDs) meeting of Jammu and Kashmir Road Transport Corporation (JKRTC) at Civil Secretariat here, which was attended by Principal Secretary, PWD, Shailendra Kumar; Secretary Transport Department, Prasanna Ramaswamy G; DG Codes, Managing Director, JKRTC, Chief Engineer MED and other concerned officers both in person and through video conferencing.
During the meeting, the Board of Directors discussed various issues related to the functioning of the corporation including maintenance of the fleet, improvement of services, and expansion of the corporation’s operations. The board also reviewed the financial performance of the corporation and suggested measures to improve its profitability.
Advisor, who is also the Chairman of the Board, impressed upon the management of the corporation to implement the latest technological advancements in the corporation so that the best facilities are provided to the general public. He stressed on the importance of ensuring the safety and comfort of passengers using the corporation’s services.
During the meeting, the board took some significant decisions for improving the overall health and performance of the corporation. The board appreciated the corporation for implementing the first phase of ITMS and asked them to make it fully functional within a period of one month so that the general public and commuters benefit from the online ticketing facility.
The board also directed the corporation to devolve other means of earning non-operational revenue. It asked them to utilise the spaces inside and outside the buses for advertisement purposes and prepare a thorough plan for the same in consultation with the information department and other departments.
The board also asked the corporation to organise skill upgrading training programme for employees of the corporation in collaboration with IIM Jammu and IIT Jammu. During the meeting, Managing Director, JKRTC, gave a detailed presentation on the performance and functioning of the Corporation.
Meanwhile, Advisor Bhatnagar also launched the Starbus web portal (https://starbus.jk.gov.in) and the Pathik Traveler Mobile App of JKRTC on the occasion. The initiatives will provide easy to use online ticket booking system for travelers, equipped with a search and booking facility in four easy steps.