Srinagar, Feb 18: EDRIO, the renowned fashion athleisure wear brand, inaugurated its second retail outlet in the vibrant city of Srinagar on Saturday. Welcoming customers, the new store promises an exclusive experience to explore the latest collection of stylish and comfortable athleisure wear.
The decision to venture into Srinagar stems from the city’s burgeoning market potential and the growing demand for premium athleisure wear. With its scenic beauty and dynamic urban culture, Srinagar provides an ideal backdrop for EDRIO to connect with customers who appreciate innovative designs and superior quality.
Rakhi Oswal, Director of EDRIO, expressed her excitement about the brand’s expansion into Srinagar, aiming for a significant milestone in the segment. “We are thrilled to introduce EDRIO’s signature athleisure wear to the vibrant city of Srinagar,” she said. “Our goal is to achieve a topline of 100 crores in the next three years, establishing our brand as a leader in the segment.”
Dr Hina Bhat, Vice Chairperson of J&K Khadi & Village Industries Board, welcomed EDRIO to Srinagar, appreciating the blend of innovation and tradition it brings to local markets. “This store opening reflects the evolving retail landscape in our city,” she noted. “I am confident that EDRIO’s presence will contribute to the growth and vibrancy of Srinagar’s retail sector, while also supporting the community.”
EDRIO’s new store showcases a diverse range of athleisure wear options, blending Italian designs with Indian craftsmanship. Customers can expect an immersive shopping experience and personalized service from knowledgeable staff, emphasizing the brand’s commitment to fashion and functionality.
Adish Oswal, Chairman of Oswal Group, expressed pride in EDRIO’s growth, marking the opening of the second store in Srinagar as a significant milestone. Looking ahead, EDRIO aims to establish 50+ stores in the next three years, solidifying its position as a leading athleisure wear brand in India.
As EDRIO expands its footprint across India, the brand remains dedicated to offering high-quality athleisure wear that empowers individuals to embrace an active lifestyle while staying stylish and comfortable. For more information about EDRIO and its latest collections, visit www.edrio.com.
