Srinagar, Oct 12 : To encourage and facilitate the local artists of Jammu and Kashmir to showcase their talent, Directorate of Information and Public Relations (DIPR) today launched the teaser of music show namely ‘The Beats of J&K’ with an avowed objective of providing them a platform to grow and make an indelible mark in their chosen fields on a larger canvas.
Lieutenant Governor Manoj Sinha is scheduled to launch the initiative, designed to inspire the budding artists to exhibit their distinguished skills, thus giving a much needed push to local art forms in singing, dancing and allied disciplines.
The initiative will give young people around J&K an opportunity to let their creativity and talent shine.
‘The Beats of J&K’ invited some aspiring, young performers to perform folk music compositions in new fusion music.
This exclusive endeavor of DIPR’s would serve as a potent tool for promoting and preserving the folk art and regional folk music legacy of Jammu and Kashmir, which has received huge acclaim the world over.
“We can’t wait to listen to everyone’s performance and hear their take on the melody and chorus,” said an aspiring artist who aspires to join Bollywood and take the local musical rhythms and tunes along.
Another artist known for some Bollywood musical hits says “music has always been a source of healing and empowerment and I know this (The Beats of JK) is going to be a memorable experience for everyone.”
The programme would encourage music in all local dialects like Kashmiri, Dogri, Pahadi, Gojri, Bhaderwahi and other languages.
The initiative will connect the youth with their roots in the shape of local music and art forms.
