A substantial surge in tourist influx was witnessed on the second day of the Vibrant Bhaderwah Festival as they converged at the picturesque Jai Valley, (Bhaderwah, Doda).
Aligned with the vision of the Lieutenant Governor Sh. Manoj Sinha and propelled by the dedicated efforts of Secretary Tourism Abid Rashid, Jammu & Kashmir Tourism in the UT has reached new heights, gaining global recognition.
The five-day-long Vibrant Bhaderwah Festival is orchestrated by the Directorate of Tourism Jammu in collaboration with the District Administration of Doda, Academy of Art, Culture, and Languages and Bhaderwah Development Authority (BDA).
The unwavering commitment of the Directorate of Tourism Jammu and District Administration Doda transformed the Bhaderwah into a vibrant and colorful hub, celebrating the unique winter festival.
Set against the backdrop of lush green meadows and breathtaking landscapes, the Jai Valley provided a perfect setting for this winter celebration. The festival featured an array of traditional celebrations, including cultural performances, showcasing local cuisine and various outdoor sports activities highlighting the region’s winter charm. The day-long festivities included adventure activities like ATV rides, zip-lining, zorbing, paragliding, a musical chair competition and cultural performances by local artists.
