CM champions J&K’s Tourism & Cultural Heritage at Mumbai OTM

MUMBAI, JAN 30: Chief Minister Omar Abdullah today visited the Jammu and Kashmir Tourism Pavilion at the Outbound Travel Mart (OTM) 2025, Asia’s largest travel trade show, being held at the Jio World Convention Centre. The event, running from January 30 to February 1, brings together exhibitors and buyers from across the globe, providing a platform for destinations to showcase their unique offerings.
This year, Jammu and Kashmir has made a significant impact with the participation of 120 tourism trade and travel operators, emphasizing the region’s unmatched tourism potential. The pavilion highlighted the state’s breathtaking landscapes and rich cultural heritage, showcasing why Jammu and Kashmir is a must-visit destination for travellers worldwide.
During his visit, the Chief Minister interacted with stakeholders, including travel operators, artisans, and tourism officials, inquiring about the arrangements for their participation. He also conducted a detailed inspection of the pavilion, appreciating the creative efforts in presenting Jammu and Kashmir’s diverse tourism offerings.
The Chief Minister emphasised the government’s commitment to tourism promotion, stating, “Tourism is a top priority for my government, and we are dedicated to positioning Jammu and Kashmir as a global tourism hotspot. Our participation in events like OTM is a step toward achieving this vision.”
He directed the Tourism Department to ensure maximum outreach by actively engaging in major travel marts across the country and internationally.
The Chief Minister reiterated his government’s support for the tourism industry, emphasizing the need to continue showcasing Jammu and Kashmir on the global stage.
The Chief Minister was accompanied by Advisor to the CM Nasir Aslam Wani, Additional Chief Secretary to the CM Dheeraj Gupta, Director of Tourism Kashmir, and MD JKTDC. During the visit, stakeholders expressed optimism about forging new collaborations and attracting more visitors to Jammu and Kashmir.