CaratLane – a Tanishq partnership launches new store in Jammu

Jammu, March 17: CaratLane, India’s leading Omni-channel jewellery brand, has launched its new store in Bahu Plaza, Jammu. This store marks the 172nd store in India and the 56th store in the North region. The store was inaugurated with the tradition of a coal breaking ceremony at the store location, signifying the birth of a new store and prosperous times ahead. The launch was graced by the presence of friends, family and loyal customers of the brand.
The Jammu location has been a strong catchment for the brand and hence was identified as the location for this store. The brand is focused on making all forms of trial available in every pin code where it has strong customer interest and this store will address the needs of one such catchment. “Customers will be able to discover and try designs from CaratLane’s iconic collections, like Butterfly and the new and exclusive launch- the Harry Potter collection along with their most popular jewellery segments such as modern mangalsutras, classic studs and bestseller rings. Catering to a wider audience and a variety of occasions, the store will also feature kids jewellery and ample options for everyday,” the brand said in a release.
CaratLane has launched their new collection- Blaze, to celebrate personal rewards in the life of every woman, all their achievements and milestones, whether personal, professional or emotional. The brand has always focused on crafting unique designs, and this collection with its modern and versatile designs studded with gorgeous yellow citrines and black onyx is one of a kind. “The collection spans across categories of rings, earrings, necklaces and bracelets made in 14kt yellow gold and rose gold, studded with diamonds, yellow citrines and black onyx gemstones. The designs are within the price range of Rs 9,000 to Rs 1,30,000, so every woman has something for every milestone,” it said.
Talking about the launch, Atul Sinha, Senior Vice President of CaratLane said, “It’s very exciting to be present at the launch of CaratLane’s 172nd store in Jammu today! It’s the 56th store in the North and a testimony to the love that the brand has received in the region. We look forward to becoming the destination for all jewellery needs of the customers and be present wherever they seek.” To know more about CaratLane, visit www.caratlane.com