Through social networking, internet users use networks of online friends and group memberships to keep in touch with friends, reconnect with old friends or create real–life friendships. Some social networking sites help members find a job or establish business contacts.

Most social networking websites also offer additional features. In addition to blogs and forums, members can express themselves by designing their profile page to reflect their personality. The most popular extra features include music and video sections. Members can read bios of their favourite music artists from the artist's profile page as well as listen to their favourite songs and watch music videos.

Users are making decisions and getting information from conversations taking place on social networking sites, online tools that help people connect with others who share similar interests, or with those who are interested in exploring new interests and activities. Social networking sites can help organizations to increase awareness about an issue, find signatures for a petition, and encourage supporters to take action.

Maintaining social networking profile is like maintaining a mini website. Like a website, you need to keep your content fresh, while taking on the additional task of cultivating your contact lists. One way to keep our community strong is by keeping in frequent contact with our friend network, either profile-to-profile, via private messaging, or in groups.

Social networking sites provide a platform to the people to have their say. Cutting across the barriers and borders, users from almost every part of the world are getting connected to each other through many social networking sites.

Social scientists argue that social networking sites can help cool tempers and make masses less tense because people in order to vent their anger stay connected which in turn helps in lowering of tensions and anxiety, as people get to know well-being of relatives.

Nowadays Social networking sites have emerged as a fast means for circulating news and other information. Furthermore, social networking sites are providing a chance to arrange virtual get-together for friends and relatives who have not been able to see each other due to long distances.

(Author is a Student)