‘Travel advisory will affect Kashmir tourism’

Published at January 13, 2018 01:53 AM 0Comment(s)7671views

Effort on to dilute advisories: Dir Tourism 

Mir Baseerat

Srinagar, January 12, 2018

With United States issuing fresh travel advisory for its citizens travelling to Jammu and Kashmir, the tourism players have expressed concern over its broader implications for tourist flow. However Director Tourism Mehmood Ahmad Shah said the advisories keep on updating has no much impact on tourist flow to Kashmir.
He said the travel advisories have excluded Srinagar, Jammu and Ladhakh.
Director Tourism Kashmir the department is vigorously engaging with the foreign embassies in New Delhi for travel advisory dilution.
“We invited some foreign ambassadors to our tourism promotional campaign to aware them about Kashmir’s tourism sector. The ambassadors visit Kashmir like a German ambassador visited Kashmir on regular basis. Another Italian ambassador visits Kashmir for trekking,” said Shah.
He the department is hopeful of getting advisories diluted.
He said the backbone of Jammu and Kashmir tourism is domestic tourism.
“There will be no much implications of this travel ban on Kashmir. It was already there.”
Travel trade and hospitality sector, however, express disappointment over such advisories.
Kashmir Hotels and Restaurants Association (KHARA) President Abdul Majeed said they were expecting foreign tourist arrivals but such advisories will hit tourist influx.
Majeed said only 1 percent of the travellers from USA travel to Kashmir.
Associated Chamber of Commerce and Industries president Zahoor Trumboo said travel advisory by US has send a wrong signal worldwide about Kashmir.

“Not many US citizens visit Kashmir but it sends wrong signal across the globe. It will hamper foreign tourist flow to Kashmir,” he said.
Travel Agent Society of Kashmir President Mir Anwar also echoed similar views saying the travel advisory would affect tourist inflow to valley.



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