People have been expressing concern about the future of Kashmiri language in the face of its declining use in homes and offices. The demand for its safeguard has received impetus in recent years. Some encouraging steps have also been taken, but much more needs to be done to arrest further decline of our mother tongue. Lack of political will has been the main impediment in the implementation of measures for promoting the language. However, civil society cannot be absolved of the responsibility. The need of the hour is to go beyond speeches and resolutions and actively campaign for the cause. Collective efforts can go a long way in securing due recognition for our mother tongue. At home, parents should encourage their children to learn and speak Kashmiri and at school, teaching of the language should be strictly followed. Like the announcement at the airport terminal, popularization of the language can also achieved by using Kashmiri in hoardings and name boards. Using Kashmiri language in media awareness campaigns on various public welfare issues can ensure wider and more effective dissemination. The JK government should follow the footsteps of South Indian states like Tamil Nadu, Karnataka, Kerala and Andhra Pradesh which have accorded priority to respective their languages without losing out on development in any sector. The government should step in by framing a comprehensive policy for the conservation of Kashmiri. The literary and cultural organisation should also continue with their efforts to promote the language. The valley is blessed with some of the most versatile Kashmiri writers. The prose and poetry works in the language also need to be promoted to encourage more and more people to write in their mother tongue. Language is part of our identity which needs to be safeguarded for posterity. Literary and cultural organisations have been demanding practical steps in this regard like inclusion of the language in educational institutions. Some years back, these organisations also approached Union Civil Aviation Minister for inclusion of Kashmiri in the flight announcements at the Srinagar airport terminal. Number of resolutions, by these organisations, has been also passed in the recent times to impress upon the authorities to take immediate steps in this direction. These moves followed closely on heels to the government’s landmark decision to introduce Kashmiri language in schools. The movement for giving due recognition to the language is far from over though encouraging so far. There is a need for more persistent efforts to save Kashmiri language and thereby Kashmiri culture.