JK Tourism organizes road show in Indore
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JK Tourism organizes road show in Indore

Assistant Director, Dr. Javed-ur-Rahman and Tourist Officer, Jammu, Rajesh Raina represented the J&K Tourism. He was also accompanied by the office bearers from the Association of Kashmir Tour Operators (AKTO).

Post by on Thursday, March 11, 2021

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Srinagar, Mar 11: The J&K Tourism Department, in collaboration with the Association of Kashmir Tour Operators, held a road show in Indore as part of its promotional campaigns across the country to attract tourists.

Assistant Director, Dr. Javed-ur-Rahman and Tourist Officer, Jammu, Rajesh Raina represented the J&K Tourism. He was also accompanied by the office bearers from the Association of Kashmir Tour Operators (AKTO).

Leading tourism operators, travel agents, destination management companies besides regional and national media were invited at the promotional evening, who networked with the J&K’s travel agents for business opportunities and promotion of the varied tourism products.

J&K Tourism highlighted the vast potential of the tourism sector in the Union Territory through presentations delivered by the Assistant Director, who highlighted JK’s tourism products including leisure, adventure, pilgrim, handicraft, food and culture. On the occasion, various short films were also screened.

Assistant Director India Tourism, Ministry of Tourism, R. K Mishra, who was also among the guests at the promotional programme, hailed the initiative.

Hemendra Singh Jadon, Chairman, Travel Agents Association of India, Madhya Pradesh and Chhatisgarh Chapter, also spoke on the occasion and said that JK is one of the priority destinations for travel agents and travellers are eager to visit the place. He assured that the TAAI - MP chapter would promote JK in their packages.

Praising the hospitality of the Kashmiris, Atul Singh Chapter Chairman (MP) Association of Domestic Tour Operators of India, who also spoke on the occasion, said that they had been sending tour groups to Kashmir “for a very long time” and that they have been receiving overwhelming love from the people during their holidays. He said that Kashmir is not only a beautiful place but safe for travellers as well. He also urged the travel and tourism fraternity to promote JK “vigorously” in their tour packages.

The department has organised several shows at other major cities including, Kolkata, Pune, Puri, Jaipur, Amritsar, Bhubaneswar, Bhopal and Bangalore. More such events will be held at Chennai on March 12, Raipur, Varanasi and Lucknow on March 13, Nagpur on March 17, Mumbai and Hyderabad on March 19, Delhi on March 25, Cochin on March 26 and Mysore on March 27. The department is also going to participate in travel marts like OTM, SATEE.