Raipur, March 16: Continuing with its promotional campaigns across the country, the Jammu and Kashmir Tourism organised another roadshow at Raipur, Chhattisgarh to strengthen the bond with the city and tap the market of central India.

The promotional show was organised in collaboration with Domestic Tour Operators Association Kashmir.

The event was attended by Ranu Sahu Managing Director Chhattisgarh Tourism Board as Chief Guest. The officials of Jammu and Kashmir tourism include Dr. Javid-ur-Rehman, Assistant Director Tourism Kashmir, C.B Kaul, Deputy Manager JKTDC who briefed the gathering about J&K’s vast tourism potential.

The leading local tour and travel agents like CGTTA, TAFI and the participants of FAM tour members from Andhra Pradesh and Telangana were also present on the occasion.

A detailed presentation, various short-films on known and off-beat destinations of J&K were screened on the occasion.

The main objective of the event was to highlight the JK Government’s new initiative in the tourism sector and attract travellers from the region.

During the programme, the J&K Tourism officials impressed upon the intending tourists from Chattisgarh to visit Jammu Kashmir where tour and travel agents, hospitality sector and houseboat industry are offering special seasonal rates and highlighted the tour itineraries to major hill stations like Yusmarg, Sonamarg, Pahalgam, Gulmarg, Doodhpathri, Patnitop, Sanasar, Surinsar, Bhaderwah, besides pilgrimage sites like Mata Vaishno Devi shrine, Shri Amarnathji Holy Cave, Kheer Bhawani temple, Shankaracharya temple, Martand Sun Temple, etc.

The JK Tourism also highlighted the immense potential of MICE, golf and adventure tourism.

Besides holding a promotional evening that saw the participation of over 100 leading travel agents and destination management companies, the department also held a press briefing with leading media houses.

During the press briefing it was informed that several festivals are lined up including the Almond Bloom festival this month, Tulip festival in the first week of April and a grand Houseboat festival for the summer.

The Assistant Director of Tourism Jammu and Kashmir said that they are preparing for all this in advance to welcome tourists.

Similarly another impressive road show was held in Lucknow the capital of UP today in the convention hall of Hotel Fairfield (Marriott) Gomti Nagar .

Organised by JK Tourism Department in collaboration with association of

Anil Kumar briefed the media and travel trade about the present Tourism scenario and Governments facilitation for the upcoming tourism season and showcased the rich heritage ,temples and scenic beauty of Jammu while as Shahnawaz Marketing head  SKICC presented the larger canvas of Kashmir for the summer season visa vis,pilgrim Tourism, Adventure, Golfing, shopping,conferencing and other craft and cultural heritage of Kashmir and Jammu .The team also spoke about the common thread between Lukhnow and Kashmir since the era of Nawab Asif ud Doulah and stressed the Lukhnowites to send large chunk of visitors to the Himalyan paradise which was reciprocated well by the audience including the major travel trade bodies of UP .TAAI chairman for UP and Uttarakhand  S M Akhlaq Sheeraz,President Travel Trade Association of UP Mr Vivek Pandey , Y P Singh 

Director ARI Department of culture ,Rajesh Chandan president Association of Jammu Travel agents and Amit Gupta Gen secretary  Association of Jammu travel agents also spoke on the occasion.