Colour Psychology
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Colour Psychology

Post by on Monday, July 4, 2022

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Everywhere we look, we are surrounded by colours. They are not only a vital aspect of our lives, but they also influence how we live. They have the power to make us happy, unhappy, angry, or sad, and we've been taught to put colour tags on objects since we were children.

Consider how in a maternity ward, boys are dressed in blue while girls are dressed in pink. Red makes you think of Coca-Cola, green makes you think of healthy meals, yellow makes you think of McDonald's, and so forth. Colors, as a result, play an important role in our lives and society.

When it comes to decorating and renovating your home, it's a good idea to learn a little bit about how different colours might impact you. You don't notice any notable changes in your mood since being exposed to a given colour for a short length of time has little effect on you. However, having a specific colour on a wall or large items in a specific colour, such as rugs or drapes, may impact your attitude.

In addition, the colours of your clothing may be appropriate or wrong in certain settings, depending on the message you want to express. As a result, wearing red to a job interview can appear threatening and hostile. Red, on the other hand, is seductive and could be excellent for a romantic date. Use white, blue, brown, or grey at work, also ideal for interviews because of their soothing and neutral tones, which portray stability, seriousness, and organisation. 

As you can see, colours have a significant impact on our lives, and large corporations are well aware of this. They've spent a long time researching how colours influence humans in order to discover the appropriate colour to represent their labels.Orange, a prominent communication agency, chose the colour orange to represent freshness, enthusiasm, and, most importantly, human communication. The orange colour invites you to engage in greater conversation. For parties and a night out with friends, you can wear more bold colours, like black if you want to look enigmatic. A colour's brightness, shade, tint, or tone, as well as whether it's frigid or warm toned, all have an impact on how it impacts emotions.

Colour psychology is based on the psychological and emotional effects of colours on sighted individuals in various aspects of life. There are some aspects of colour psychology that are highly subjective, as well as others that are more well-known and proven. Remember that different cultures will interpret, mean, and perceive the same item differently. Did you know that your environment has an impact on your emotions and mental state? Do you ever notice that some places upset you more than others? Or that some places are especially calming and relaxing? There's a good chance that the colours in those locations are playing a role. 

In art therapy, colour is commonly associated with a person's emotions. A person's mental or physical health can be affected by colour. For example, research have shown that looking at the colour red increases heart rate, causing more adrenaline to be pumped into the bloodstream. Colour has psychological effects that can be split into three categories:


Warm Colours

Warm hues such as red, orange, and yellow are near on the colour wheel to one another. Warm colours evoke feelings of happiness, optimism, and vigour. Yellow, red, and orange, on the other hand, may draw your attention and serve as a warning or motivation to act (think stop signs, hazard warnings and barrier tape). A person's appetite may be heightened by the colour red.


Cool Colours

Cool colours include green, blue, and purple. Cool colours are often soothing and relaxing, yet they can also represent sadness. Purple is a colour that combines the colours blue (calming) and red (inspiring, intense). Use these colours in branding if a company wants to convey health, attractiveness, or security.


Happy Colours

Colours that are bright and warm, such as yellow, orange, pink, and red, are considered joyful. Pastel colours such as peach, light pink, and lilac might also help you feel better. The happier and more positive a colour makes you feel, the brighter and lighter it is. Another method colours can evoke pleasant emotions is by combining numerous main and secondary hues for a youthful, vibrant impression.


Sad Colours

Dark and sombre colours are thought to be depressing. Grey is the typical sombre colour, but depending on how they're employed, dark and muted cool colours like blue and green, as well as neutrals like brown and beige, can have a comparable influence on thoughts and emotions. Although white is associated with grief in some East Asian countries, in Western societies, black is often associated with mourning.


Calming Colours

The use of cool colours such as blue and green can help you relax. Pastel colours, especially those with cool undertones like baby blue, lilac, and mint, are soothing and restful. White, beige, and grey are examples of neutral colours that may help you relax. The more simple and uncomplicated a design is, the more relaxing it will feel.


Energizing Colours

Bold, vivid, or vibrant colours can elicit strong emotional responses. Bright colours such as red, yellow, and neon green can energise and alert you, but they can irritate your eyes as well. These colours will catch your eye and stand out from the rest of the room. Royal blue, turquoise, magenta, and emerald green are examples of pigment-rich colours that can be vibrant and energising.


Colour psychology examples

The colour red has the ability to boost blood pressure and pulse rate in viewers. This main colour conjures images of vigour and desire. The colour red can be used by businesses to convey a sense of urgency.

Orange conjures up images of happiness. Orange, like other warm hues like yellow, can evoke exhilaration and other strong pleasant emotions.

Blue is available in a variety of shades and tones, each with its own set of colour associations. Dark blue is associated with strength, reliability, and power, whereas light blue is associated with serenity and gentleness.

Green is a colour associated with growth and the natural world. Green, as well as other chilly colours like purple, has a calming impact. It's important to remember that colours are subjective; what makes one person happy may irritate another, based on previous experiences or cultural differences. 

Colour does not appeal to everyone in the same way, and it might appeal to people in different ways depending on where they are.However, because colours and emotions are closely linked, you must think about the ramifications of your choices anytime you utilise them. Now that you understand the relationship between colours and emotions, you can select colours correctly to achieve the desired results.

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