Srinagar, July 26: For a girl, exucuting a new business idea is not a cakewalk. It is adaring exercise. Meet, Zara Baba, 35, from Baghatwho has started business of Gift hamper serviceenvisaging adorably wrapping the gift items as desired by clients with the name of ‘Token by Zara.’
Talking about her education she said “I did my schooling from Presentation convent. After my schooling, I chose to study commerce. I ended up doing an MBA from Kashmir University. My father wanted me to do civil services since I had topped my stream in class 12th. However, I always wanted to start a business. Since I was always creating the idea to start Token by Zara .
Zara said, “I started my venture in 2019 as I worked on a small scale in the initial year and faced many challenges because of unrest and then covid this had an effect on my business but I was working on a small scale. Since 2021 it is going well.
Asking about why you choose this business she said, “I was very creative since childhood in every family function I did the packaging.”
My family immediately supported me to follow this pursuit. The final nudge came from my husband and siblings. I was lucky that my parents and in-laws equally supported me.
Initially, I was operating from my home. Now I have started my workshop where I do packaging. I received a good response from the customers as everybody knows Kashmiri culture. They love Majma packaging and all people love more presentable things to present things to their relatives and they loved my way of work.
Even from outside India I received orders because they love the work they have seen on my Instagram page.
“I received good responses from the customers as well. I received orders from Srinagar and other districts also and many people are associated with me for the delivery process.”
“I also customize Majma, Samavar and other things as well . I customize things for customers as per their requirement. I provide end-to-end service as per request.”
There is also a budget for customers where they give me their budget and I customize things at that price according to that.
Social media helps me to reach audiences, especially on Instagram as well. My clientage started from it.
Now I am planning to expand my business where there will be easy for customers where they also get ready hampers for gifts.
The message was given to the people that people should support the local venture so that they will prosper in their business and especially women empowerment because nowadays more women are coming into the business.