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Mammer- an exquisite place to enjoy nature and buy genuine handicrafts

Post by on Sunday, July 18, 2021

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Mammer, the land of pristine beauty is a famous tourist place and stopover on the way to the hill station of Sonamarg  “meadow of gold” located in Ganderbal district. It is situated 11 kilometers away from Kangan snuggled between pine trees and is surrounded by majestic snow-capped mountains in the background. Well within the protective embrace of the mighty Himalayas, nature is at its marveling glory in Mammer. 
The amazing beauty of Mammer keeps you occupied until you leave the place. Here, one can explore the wonders of nature. The months from April to October are the best time to visit Mammer. During this time, the overall temperatures are quite pleasant for sightseeing activities.
Mammer is one of the most visited places among tourist destinations in Kashmir and one who visits the place will love to visit here again. Mammer mesmerizes tourists with its beauty and a river flowing alongside the spot. 
River rafting is one of the top adventure activities here that brings adventure lovers from across the world to visit this place. However, the JKTDC cafeteria and fisheries farm offers the best view of the area.
The valley of Kashmir is known as the place of art, culture, and heritage lovers.  Reflecting the rich tradition, the arts and handicrafts is a major tourist attraction here as well. Mammer remains abuzz with the huge flow of local as well as non-local tourists in summers and in winters as well. There are shops selling handicrafts including pashmina shawls, embroidered clothes, and more at this exquisite place. 
The exhilarating beauty of Mammer compounded by the beautiful handicrafts of Kashmir creates a blessed feeling for the tourists here. There are many shops in the main market selling Cashmere wool products in the most vibrant colours. Mostly people tend to buy pashmina shawls and stoles as it is extremely popular all over the world. The price of the shawl depends upon the percentage of cashmere in it, the more the percentage the higher the price.
There are embroidered pherans (traditional gown), embroidered jackets which are skillfully stitched. These items are in high demand here and are purchased by most tourists.
Being rich in handicrafts, the union territory leaves visitors spoilt for choice when it comes to shopping. We can find traces of rich art and craft at every nook and corner of Kashmir. 
Mohammad Rafi, 25, deals with art and craft and has an avid interest in such things. He runs a shop namely ‘Kashmir Craft Bazar’ for last 3 years selling Kashmiri handicrafts that the valley is known for.
“In view of the Covid-19 pandemic, our shop remained closed. As of now, many tourists, locals and non-locals are thronging this place as shops have reopened. Customers are buying our local handicraft products including pashmina shawls with enthusiasm. Whosoever comes here enjoys to visit this place and buys our products happily,” he said.
Another owner of a handicraft shop ‘Osmana Art & Craft Gallery’ said, “Tourists are coming here which gives us more opportunities to showcase our products and we have started reaping its benefits.”
He sells handmade pashmina stoles above Rs 10,000 and the price for a shawl can go up depending on the embroidery work. Tourists are major buyer segment for handicrafts especially of pashmina.  Such shawls and scarves are feather-light and soft yet warm as a duvet.  The handicrafts are unique and are priced highly throughout the world. Pashmina made goods sell at high rates.
“I started to sell handicraft items four years ago. I have chosen this place as many tourists visit here. As Kashmir handicrafts is facing heaps of challenges, it is very important to save our craft.
“It is like connecting past to present. For me, preserving heritage crafts means protecting identity. Selling our local crafts in tourist places like Mammer will help our local arts and crafts to flourish.”
Ajaz Ahmed (25), a resident of Mammer said, “ The natural beauty and picturesque location have made our area a favoured destination for tourists across the world. As tourists often prefer to buy the original handicraft products, the increase in the number of tourists to the valley will directly influence the demand of the handicraft products.  
Tourists are working as market multipliers by propagating the J&K’s specialties outside its boundaries, thus creating more market avenues.
Radhika (29), a tourist said, “The place, the craft and the people here are very beautiful. There would be hardly a few people who visit Kashmir and don’t buy pashmina shawls and stoles.  Apart from the scenic beauty, such shops here are very helpful in informing the tourists about Kashmir’s culture and tradition.”
As Covid-19 situation has eased, visitors’ influx is gradually increasing and tourists visit here to enjoy its mesmerizing beauty. Tourists visiting Kashmir will be able to savour the local products.
Quotes
“In view of the Covid-19 pandemic, our shop remained closed. As of now, many tourists, locals and non-locals are thronging this place as shops have reopened. Customers are buying our local handicraft products including pashmina shawls with enthusiasm. Whosoever comes here enjoys to visit this place and buys our products happily.”
“…As Kashmir handicrafts is facing heaps of challenges, it is very important to save our craft. It is like connecting past to present. For me, preserving heritage crafts means protecting identity. Selling our local crafts in tourist places like Mammer will help our local arts and crafts to flourish.”
“The place, the craft and the people here are very beautiful. There would be hardly a few people who visit Kashmir and don’t buy pashmina shawls and stoles.  Apart from the scenic beauty, such shops here are very helpful in informing the tourists about Kashmir’s culture and tradition.”
 
 
 
 

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