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Improve tourism facilities, put JKTDC assets in PPP mode: Adv Baseer

Post by on Friday, July 9, 2021

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Srinagar, July 08: Advisor to Lieutenant Governor, Baseer Ahmad Khan Thursday directed Tourism department officials to improve facilities for the tourists and take steps for generating better revenue from Jammu and Kashmir Tourism Development Corporation (JKTDC) properties.
The Advisor was addressing a meeting at civil secretariat here regarding outsourcing of assets of Tourism department.
He directed the officers to improve the facilities at various locations so that tourists enjoy facilities during their visits.
During the meeting, the Advisor was given a detailed account of assets of the JKTDC, its revenue base and the facilities available for the tourists by Secretary Tourism.
Baseer Khan directed the officers to turn these assets more productive and attractive for the tourism sector. “These assets could be better utilized by gainfully putting to use through public-private- partnership mode or by outsourcing after proper assessment of its feasibility,” he said.
On a pilot basis, he said, officers can identify few places both in Kashmir province and Jammu as well for the purpose of outsourcing in order to realize the full potential of these assets. “This will give an idea of revenue realization and accordingly future course of action could be devised for better management of these assets.”
 He said that modalities in this regard should be finalized by the department along with ERA at an earliest.
The Advisor further said that quality of services provided to tourists in terms of stay and cuisine should be further improved.
He also said that the upkeep of properties should be done on regular basis and stressed to make best use of wayside amenities. He added that many wayside amenities are not functional and are not addressing to the needs of the tourists for which they have been developed.
He said the facilities should be in top-notch condition having all the requisite facilities. All these facilities need to be further looked into for which he directed both the directors of Tourism Jammu as well as Kashmir to come up with proper plan for their better usage. 
The meeting was attended by Secretary Tourism, Sarmad Hafeez; Secretary Law, Achal Sethi; CEO JKERA, Dr. Syed Abid Rasheed Shah; MD JKTDC, Nisar Ahmad; Director Tourism Jammu, Vivekanand Rai and Director Tourism Kashmir, Dr. Ghulam Nabi Itoo. 

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