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IMPCC meet calls for further strengthening coordination between media units

Post by on Tuesday, June 7, 2022

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Srinagar, June 06: Government's developmental initiatives and pro-people policies need to be highlighted by utilizing different media to ensure welfare of the people.
This was stated by Additional Director General PIB Chandigarh/Srinagar Rajinder Chaudhry during an Inter-Media Publicity Coordination Committee (IMPCC) Meeting organised by Press Information Bureau, (PIB) Srinagar at Meeting Hall, Department of Information and Public Relations (DIPR), Poloview Srinagar.
The meeting is convened to provide a platform to IMPCC members to highlight their activities and initiatives.
The meeting was conducted in offline mode for the media units stationed in Kashmir region after two years since the outbreak of Covid-19 pandemic. Participants from Jammu and Ladakh joined the meeting via virtual mode.
The meeting highlighted that there is an essential need for strengthening inter-media relations between different units of Information and Broadcasting Ministry and Central Government departments in Jammu, Kashmir & Ladakh.
During the meeting emphasis was put on chalking out a robust media plan and efficient coverage for the first ever upcoming National Film Festival of Jammu & Kashmir and also to have special focus on Shri Amarnath Ji Yatra. 
The meeting called upon the media units to focus on better synergy, cooperation and improvement in quality content with respect to highlighting the initiatives and welfare programs of the Central Government. The meeting chalked out a strategy to highlight ‘Seva, Sushasan and Garib Kalyan’ program being organised to mark the completion of eight years of the government.

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